ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s® and Sidul®.

Overview

The Brand Marketing Intern is responsible for assisting in the production, execution and reporting of consumer content for US Legacy Brands, Domino® and C&H®. The Brand Marketing Intern seeks to ensure that the content for each brand is align with their respective positioning, strategy and tone of voice. They will assist in content planning, trend research, photoshoot coordination as well as participating in team discussion involving the execution and reporting of the consumer content via Digital, PR, Social and Email. This role will work closely with the Brand Marketing Specialist and Senior Marketing Manager with the opportunity to learn in regards marketing strategy, consumer segmentation, communications, business metrics, and reporting and team alignment.

Roles & Responsibilities

• Assist Brand Marketing Specialist in revising content for social, email and web providing guidance to the agency and digital team ensuring full alignment with each brand

• Work closely with external agencies in the content development and influencer process by setting campaign expectations, reviewing and approving content before it goes live

• Assist Email Specialist in the direct to consumer communication behind each brand for the summer campaigns

• Assist the Brand Marketing Specialist in the photoshoot coordination, recipe validation, and image selection for content development

• Assist the Legacy Team in their Holiday production to develop all the necessary assets required for Media and Social behind each brand

• Assist the Legacy Team in the Baking Strategy execution with the launch of 2lbs Zipper Bags of Soft Browns behind Domino® and C&H®

• Participate at Brainstorming and Planning 2024 Meetings

  Education and Work Experience

• Candidate must be in an undergraduate program, Marketing preferred

• Must have proven success from school or work experience of strong leadership by envisioning, direction setting and enrolling others.

• Excellent communication skills.

• High Proficiency with PC applications: MS Word, Excel, PowerPoint

  Skills

• Effective Communication – Expresses ideas and information in a clear and concise manner by tailoring one's message to fit the interests and needs of the audience.

• Establishes Trust – Gaining the confidence and faith of others by actions and words that promote being honest, forthcoming showing integrity and work ethic.

• Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others.

  Location

  West Palm Beach, FL

We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.