Job Information
Mondelez International Revenue Growth Management (RGM) Manager, AMEA in Ho Chi Minh, Vietnam
Job Description
Context to RGM:
Revenue Growth Management (RGM) at Mondelez is a key organizational priority to drive superior, healthy growth over the long-term. It is acknowledged as a critical capability in building competitive advantage.
RGM is focused on category and consumption expansion balancing top & bottom-line growth via a sustainable & holistic multi-year, multi-lever approach that is beneficial to consumers, shoppers, retailers and Mondelez. At its heart it is analytically driven and centers on a total portfolio approach to winning in consumer occasions, channel shopping missions and retailer execution plans.
Specifically, RGM has 4 objectives:
to increase value realization
to support consumption & share growth
to drive profitable distribution & assortment outcomes
to improve investment returns
and can be delivered through a combination of:
Strategic Pricing Plans
Active Mix Management of SKUs & Channel/Customer
Price Pack Architecture Development
Promotional & Trade Terms Optimization
Purpose of this role:
This position (reporting to the Director RGM, AMEA) is critical to supporting & facilitating organizational capability in RGM and driving superior healthy growth across the Asia, Middle East & Africa (AMEA) region (spanning some 20+ markets). Specifically, this role should:
Support deployment & execution of the AMEA regional ambition, approach & strategic roadmap for RGM Facilitate & co-ordinate with Markets to activate RGM-led growth opportunities Action governance & reporting requirements associated with protocols & the commercial planning process Update & maintain RGM ‘toolkit’ including training programs & playbooks to support Market usage Represent RGM for AMEA in key projects and work streams as identified & aligned within RGM calendar
Key Accountabilities:
Support deployment & execution of the AMEA regional ambition, approach & strategic roadmap for RGM:
Support deployment & facilitation of AMEA activities in alignment with defined ambition & road map
Support BU/Market specific initiatives & activations to ensure alignment with AMEA objectives
Facilitate & co-ordinate with Markets to activate RGM led growth opportunities:
Execute & facilitate deployment of Advanced RGM training materials to all AMEA markets (playbooks, tools & methodologies), including localization of material where necessary
Support / lead RGM project deep dives or ‘sprints’ across prioritized markets to unlock growth opportunities and prioritize executional plans
Action governance & reporting requirements associated with protocols & commercial planning process:
Deployment of AC templates, trackers and supporting materials; Communicate with, educate & support markets on population of required outputs
Facilitate regional governance of RGM – including Price protocols, TFSO and agreed KPI delivery
Manage requirements for in-year drumbeats, including calendar management, sufficiency planning, template deployment & education of front line market teams on execution requirements
Update & maintain RGM ‘toolkit’ including training programs & playbooks to support Market usage:
Support / facilitate sharing of best practice RGM initiatives across AMEA markets
Own & update lever based playbooks and training materials in alignment with AMEA needs/progression
Own & update localized training materials; support deployment of global capability programs
Represent RGM for AMEA in key projects and work streams as identified & aligned within RGM calendar:
Directly support of RGM Director, BU’s & Markets with work tracks & ad-hoc projects as required
Knowledge:
RGM Domain knowledge
Understanding of Industry, categories, and key markets
Quantitative and qualitative analysis and communication skills required.
Technical / Work-based Skills:
Ability to effectively plan, prioritize, execute and follow-up in a timely manner and anticipate problems and roadblocks.
Strong demonstration of analytical skills & ability to translate directly to insight & action
General Skills / Attributes:
Strong communication skills
Strong influencing & engagement skills
Understanding of consumer, shopper, and customer
Qualifications:
- University Degree qualified preferably in Commerce, Marketing, or related discipline (e.g. Finance)
Experience:
5+ years’ experience in commercial FMCG roles
Prior experience in planning and revenue management
Direct experience in RGM preferable, in AMEA or similar market dynamics
Demonstrated ability to manage a strong communication & influencing role
Understanding of full P&L & associated levers
No Relocation support available, however for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Category Planning & Activation
Sales
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
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